Özet:

In recent years, public relation practices have gained importance in intercultural works. This study explains how relationship development strategies contribute to quality relationships in different cultural environments, and suggests results by explaining the mediation effects of public relations on the solution of anxiety and uncertainty problems of people who migrate, through broadening the literature of public relations, and anxiety and uncertainty management. The study also describes how the studies performed for anxiety and uncertainty management can be applied to the migrants.

Anahtar Kelimeler: