Özet:

In the developing and changing world, the concept of brand, as well as the importance of products and services, as well as for cities, has begun to become effective in the development of cities in the economic, social and tourist sense. The concept ofaslow (Low City) plays an important role in the process of creating a brand destination and contributes to the formation of a brand image of the destination. The aim of this study is to reveal the work of Taraklı underaslow, which was recognized as a member of theaslow network in 2011, from the point of view of the destination branding process. For this purpose, the municipality was contacted and a meeting was held. Using the face-to-face conversation technique, the projects carried out by Taraklı underaslow principles have been evaluated within the framework of branding. As a result of the study, the importance of having aaslow title in the destination branding process was tried to be revealed and it was recommended that theaslow title be considered a brand element.

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