Özet:

It is quite difficult to find the correspondence of some foreign words and phrases used in tourism literature in Turkish and is missing in the direction of man. One of these words is “Destination”. When the "Destination" in tourism is considered, it includes all tourist activities as well as the attractions in the area to be visited. A tourist region has a complex structure with many stakeholders of the public and private sectors who are honoured to host consumers (tourists) with their own responsibilities. Destination Management is a national and coordinated administration that works in a geographical area, a village, a town or a province and adopts a strategic approach to combining separate assets for better management of the destination. Also, they need to promote their destination to create a strong brand image. However, public and civil society organizations have no direct influence and control over tourism products. First of all, the main tasks of travel agencies and tour operators are to bring tourists to the destination. This study examined the roles and tasks of stakeholders in the destination, the attractive elements of tourists, the positive and negative causes affecting the area that forms demand, the tasks of DMC, tour operators and travel agencies, the relationship and importance of cultural heritage with tourism.

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