Özet:

This study aims to reveal how and how the dialogue between stakeholders through the web pages that institutions and organizations possess through the Internet, which provides a significant potential for public relations practices from the relational approach of public relations. With this thought, the websites of a total of 60 civil society organizations operating in Turkey and Russia have been reviewed. The review is carried out within the framework of the "Dialogy Communication Principles" by Kent and Taylor (1998) that offered an important theoretical literature on their internet studies and resulted in similar studies. The principles of the study have been applied to the website of a total of 60 civil society organizations in 6 different categories that are included in the study by making them a measurable question format. As a result of the findings, the existence of general characteristics in the context of the level of use of dialogical communications principles has come to the conclusion that Turkey is a step forward towards Russia. However, in the majority of the websites studied both in Russia and Turkey, the principles of dialogue communications are mainly applied only in the technical and design scale, the organizations are using a relationship system based on the two-way symmetrical theory limited to their stakeholders. There are also discussions and advice on how the size of the dialogue relationship should be on the websites.