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Gelişen teknoloji ve dünya düzenindeki yenilikler, bir takım değişiklikleri de beraberinde getirmektedir. Gün geçtikçe yenilenen ve gelişen dünya ile birlikte hemen herkesin hayatında kitle iletişim araçları önemli bir yer tutmaktadır. Siyaset, iş dünyası, akademi ve basın sektöründe anlatılmak istenenler ve duygular kamuoyuna bu kitle iletişim araçları ile iletilmektedir. Siyasal alanda bilgiye ulaşma, halkın ilgisini çekebilme ve gerekli etkiyi yaratabilmek için de kitle iletişim araçları önemli bir görev üstlenmektedir. Bu çalışma siyaset ve reklamcılık ilişkisini incelenmek üzere belli kavramlara değinerek reklam, siyaset ve teknolojik gelişme ilişkisini ortaya koymaktadır. Çalışmada öncelikle siyasal reklamcılık kavramı genel kapsamlarıyla irdelenmiştir. Bununla birlikte siyasal reklamcılık tartışmaları ele alınmıştır. Bu kavramsal tartışmalar ışığında Türkiye’de siyasal reklamın geçirdiği süreçler ortaya konmuştur. Tüm bu bilgiler ve tartışmaların somut değerlendirme alanı olarak medya profesyonellerin Türkiye’deki siyasal reklamcılığın geldiği konumunun değerlendirmesini ortaya koymak çalışmanın temel amacını oluşturmaktadır. Bu bağlamda çalışmada derinlemesine görüşme tekniği kullanılarak siyasal reklamcılık konusunda aktif ve etkin sayılan 7 (yedi) medya profesyonelleri ile görüşülmüş ve bugünkü durum yeniden irdelenmiştir. Edinilen bilgiler ışığında siyasal reklamcılık konusundaki gelişmelerle ilgili partilerin benzer hızda ivme gösterdiği bunun yanı sıra diğer ülkelerdeki durumlarla kıyaslandığında ise siyasal reklamcılığın Türkiye’de yeterli boyutta entegre olmadığı ifade edilmiştir.
Developing technology and innovations in the world order have accompanied a number of complexes and changes. With the developing and renewed world, mass media has taken a serious place in the lives of almost everyone. In the politics, business world, academy and media sector, if and only emotions, regardless of the content of what is meant are communicated to the public by this mass medium. In addition to this, mass media has taken on an important task in order to reach the necessary information in the political field and attract the attention of the public and create the necessary effect. This study reveals the relationship between advertising, politics and negotiation by addressing the specific concepts of managing the relationship between politics and advertising. In this study, conceptual political advertising is examined with complex general understanding with discussions of political advertising together with the political ad spending process that has been demonstrated in Turkey. All this information and media with a specific rating of the debate shows that professionals have come to the position where the assessment of political advertising in Turkey. In this connection, the 7 (seven) media professionals who are considered active and effective in political advertising were interviewed by using in-depth interview technique and examined the current situation of political ads in Turkey. In the light of the information obtained, political advertising in relation to the information on political advertising, while the parties showed similar acceleration, compared to the situations in other places.
Developing technology and innovations in the world order have accompanied a number of complexes and changes. With the developing and renewed world, mass media has taken a serious place in the lives of almost everyone. In the politics, business world, academy and media sector, if and only emotions, regardless of the content of what is meant are conveyed to public by this mass medium. In addition to this, mass medium has taken on an important task in order to reach the necessary information in the political field and attract the attention of the public and create the necessary effect. This study reveals the relationship between advertising, politics and negotiation by addressing the specific concepts ofmanaging the relationship between politics and advertising. In this study, conceptual political advertising is examined with complex general comprehension with discussions of political advertising together with the political ad spending process that has been demonstrated in Turkey. All this information and media with a specific rating of the debate shows that professionals have come to the position where the assessment of political advertising in Turkey. In this connection, the 7 (seven) media professionals who are considered active and effective in political advertising were interviewed by using in-depth interview technique and examined the current situation of political ads in Turkey. In the light of the information obtained, political advertising in relation to the information on political advertising, while the parties showed similar acceleration, compared to the situations in other places.
Field : Filoloji; İlahiyat; Sosyal, Beşeri ve İdari Bilimler
Journal Type : Ulusal
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