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114
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60
The aim of this research is to reveal the impact of corporate social responsibility (CSR) discourses of firms operating in Turkey on firms’ corporate reputation. Research is conducted on 65 firms selected by intentional sampling from “Turkey 100-2017: The Annual Report on the Most Valuable Turkish Brands” published by Brand Finance. Research findings show that the total CSR scores expressing the sum of the discourses of firms on corporate social responsibility activities in the environmental and social areas have a significant and positive effect on their corporate reputation, which is measured on brand value scores. While the sector and financial performance variables, which are included in research model as control variables, do not have a significant effect on corporate reputation, the size of the firm measured over the equity capital has a positive effect on corporate reputation.
The aim of this research is to reveal the impact of corporate social responsibility (CSR) discourses of firms operating in Turkey on firms' corporate reputation. Research is conducted on 65 firms selected by intentional sampling from "Turkey 100-2017: The Annual Report on the Most Valuable Turkish Brands" published by Brand Finance. Research findings show that the total CSR scores expressing the sum of the discourses of firms on corporate social responsibility activities in the environmental and social areas have a significant and positive effect on their corporate reputation, which is measured on brand value scores. While the sector and financial performance variables, which are included in the research model as control variables, do not have a significant effect on corporate reputation, the size of the company measured over the equity capital has a positive effect on corporate reputation.
Alan : Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Uluslararası
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