Özet:

Purpose- In this research paper, it is aimed to determine the tourism potential of the North Aegean Region’s one of the most important tourism attractions where are Ayvalık and its region under the scrutiny of scientific data, and which level guesthouse business is at. For that purpose, the historical cultural and natural wonders of Ayvalık and its neighborhood where convey characteristic qualities of the region as well as the guesthouse business conducted in the traditional architectural style Ayvalık-Cunda houses of the region were covered. Methodolgy- While this research was being conducted, 636 customers in total from websites of operators of Turkey's holiday and accommodation advisors which are an important source of information nowadays were studied. From those, customer reviews under titles of architectural styles, price cleanliness, breakfast, location, reception and service, home atmosphere for every hostel (guesthouse) were compared respectively and most featured titles of customer reviews were selected as a title. Findings-Under the scope of the research, which of things that were served on questhouse business conducted in central Ayvalık and Cunda Island on traditional Ayvalık houses which have characteristic of old Roman architecture have an effect on customer choice and satisfaction were studied. Under the direction of data gained from both research on Central Ayvalık and Cunda Island; it has been seen that in preferences of customers in Central Ayvalık, primarily the liking of cleanliness and breakfast, but as for customers in Cunda Island, primarily the liking of reception and location came into prominence. The demand for existing traditional architecture style questhouse business has crucial function and potential in creating value. Accordingly, to be able to leave the legacy of traditional Ayvalık houses to next generations the rebuilding of abandoned "protected areas", rendering old houses usable and adistinctive tourism policy by introducing Ayvalık's historical and cultural values and spatial disparities are recommended.

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