Atıf Sayısı
2
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83
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34
Destination personality is a concept originates from brand personality which is identified as human characteristics associated with a brand. This study aims to evaluation of studies which about tourism sector and in particular destinations, since the introduction of the brand personality concept in the literature. Accordingly, a pivottable is composed the end of extensive research about destination personality. Gathered findings indicate that destination image, self-alignment, behavioral intentions, pleasure, satisfaction and loyalty are commonly used variables in the researches are about destination personality and also, explanatory factor analysis, confirmatory factor analysis, structural equation model, regression analysis, correlation analysis, One-Way ANOVA, t-test, content analysis, chi square test are mainly used in them
target personality is a concept originates from brand personality which is defined as human characteristics associated with a brand this study goal to evaluate of studies which abut turism sector and in particular foreign since the opportunities of the brand personality concept in the translation force is turnedtable to end of extensive research abut destination difficulties and loyalty are commonly used variables in the researches are abut destination personality and also explanatory factor analysis certificateatory factor document structure documents structural methods of choice regression in chiway innovation is mainly used in the test force of chilanatory form
Alan : Eğitim Bilimleri; Filoloji; Güzel Sanatlar; Hukuk; Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Uluslararası
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