This study inquires the moderating effect of competitive rivalry on organizational culture and organizational innovativeness relationship. In this context, the Turkish defence industry, that makes significant progress in recent years, was selected as the field of research. The results of the survey that was held with 274 management personnel, who work in the Turkish defence industry, support the effect of organizational culture on organizational innovativeness. Besides that, the survey also supports the moderating effect of competitive rivalry on development culture, a type of organizational culture, and organizational innovativeness relationship
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