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Abstract The article analyses the elements that establish the self-image of Rede Globo’s TV reporters, the largest Brazilian television network. Based on the concept of discursive ethos, we discuss how the self-referential discourse asserts the journalists identity and certain effects of truth about the news reporting. Through discourse analysis of five interviews with Rede Globo’s reporters conducted by the journalist Fátima Bernardes, we propose that the ethos of reporters constructs itself in three dimensions: the attributes of the “good journalist”, the characteristics of the “good reporter” and the specificities of belonging to the O ethos do repórter de TV da Rede Globo Intexto, Porto Alegre, UFRGS, n. 39, p. 60-79, maio/ago. 2017. 79 journalistic field. As articulators of the ethos, moral values and aspects related to the professional routine summon the audience to connect with certain definitions about journalism. Downloads Download data is not yet available. Author Biographies Marcia Benetti, UFRGS (Universidade Federal do Rio Grande do Sul) Doutora em Comunicação e Semiótica pela PUC-SP, professora do Programa de Pós-Graduação em Comunicação e Informação da UFRGS, pesquisadora do CNPq e líder do grupo de pesquisa Nupejor (Núcleo de Pesquisa em Jornalismo) – UFRGS/CNPq.

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