Özet:

Purpose: In this study, it is intended to reveal the product marketing structures in companies that do cattle farming in the Hatay or Payas district and are not members of the Damızlık Cattle Farmers Association. The study identified the marketing problems of entrepreneurs and proposed solutions. Method and findings: The main material of the research was created by the primary data obtained as a result of the face-to-face survey work with 63 operators operating in the district. The size of the sample is determined using a simple random sample method. General Review: 61.9% of entrepreneurs are between the ages of 25 and 50. Farmers have lived for an average of 16.7 years. The average number of employees in the family is 4.4 people. 3.2 per cent of businessmen are graduates. The annual revenues of raw milk marketed in are an average of 623.250 TL. 77.0% of the monthly produced milk in is marketed as raw, while 8.9% is marketed by processing butter and cheese. Milk sales are made directly to consumers (73.0%) and to collectors and mandrals (27.0%). 74.6 percent of entrepreneurs said milk prices were low. Companies also sell milk and dairy products as well as live animals. 90.2 percent of entrepreneurs are selling to shops, while 9.8 percent are selling to traders. Entrepreneurs in marketing co-operatives and their unions especially in their price formation (58.7%) and in marketing alternate markets and marketing channels (34%. 9), they pointed out that it would be useful for operators in terms of information and awareness (6.3%).  The importance and impact of the study: This study has determined that there is no marketing cooperation in the district, that a co-operation to be established will be a new alternative in product marketing, that the product prices will rise regularly and balancedly, that the level of producer consciousness will rise, that the information of the market can be easier accessed. The most important problems in the marketing of animal products in are the lack of support, the lack of cash, the lack of number of customers and the lack of access to market information. Working and business proposals for the solution of problems are presented.

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