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  Citation Number 2
 Views 27
 Downloands 12
Sosyal Pazarlama Kavramı Ve Sosyal Pazarlamada Sosyal Medya Kullanımı: Sağlık Kampanyaları Uygulamaları
2018
Journal:  
Uluslararası Davranış, Sürdürülebilirlik ve Yönetim Dergisi
Author:  
Abstract:

Sosyal pazarlama toplum faydası için yapılan pazarlama faaliyetleri olarak tanımlanmaktadır. Toplumda özellikle sağlık sorunları artıkça daha fazla önem kazanmaktadır. Bu çalışmanın amacı sosyal pazarlama kavramını, boyutlarını ve kapsamını teorik olarak ele alarak sosyal medyanın sosyal pazarlamada kullanım nedenlerini açıklamaktır. Çalışmada ayrıca sağlık kampanyalarının sosyal medya üzerindeki örnekler verilmektedir. 

Keywords:

Social Marketing Concept and Social Media Use in Social Marketing: Health Campaign Applications
2018
Author:  
Abstract:

Social marketing is defined as marketing activities for the benefit of society. Health issues are becoming increasingly important in society. The aim of this study is to explain the reasons for the use of social media in social marketing by theoretically addressing the concept, size and scope of social marketing. The study also provides examples of health campaigns on social media.

Keywords:

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Uluslararası Davranış, Sürdürülebilirlik ve Yönetim Dergisi

Journal Type :   Ulusal

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Article : 163
Cite : 606
Uluslararası Davranış, Sürdürülebilirlik ve Yönetim Dergisi