Özet:

Sports, with both the size of service production, as well as the size of goods production and consumption sectors, forms the research topic of the business and sports business science. Today, sports, personal and social health is recognized as an important service sector with its protective and developmental qualities. Furthermore, sport, which has become a profitable advertising and advertising tool with the influence of today’s mass communications and the media, on the one hand turns into the consumer sector as a show and entertainment activity that attracts the intense interest of the broad public, while on the other hand it turns into a attractive economic activity area where significant amounts of financial movements are occurring for entrepreneurs (Biçer, 1994). As the global economy becomes more intense, the free market economy becomes more important (DPT, 2000). Parallel to this global change, the implementation of sports investments and services in the world is largely to local governments, private and legal organizations and volunteers. The number of sports centers in Turkey and especially in Ankara and the number of private sports centers in major cities has seen a rapid increase in the last decade. The aim of this study is to examine the contribution of private sports centers to the sports economy. The universe of this study consists of 17 private sports centers with over 500 members in Ankara. The sample of the study was selected by the simple random sampling (simple random sampling) method from the members of the four special sports centers in different regions in Ankara. According to the study, a total of 572 members, including 224 (39 percent) women and 348 (61 percent) men, were taken to the private sports center in 2014. The data on the members’ socio-demographic qualities and the annual spending of the members on sport is collected with the Personal Information Form developed by the researcher. To collect data in 2014, the special sports centers taken into the research scope were consulted with the managers of the centers, information about the purpose and importance of the research was given and permitted to implement. Before the application, the members who agreed to participate in the research were informed about the purpose and importance of the research, and the members were encouraged to honestly answer the questions in the personal information form. For the analysis of the data, first of all, the members’ annual membership contributions, transportation costs, food and beverage costs, sports clothes and sports materials are calculated by collecting the total annual spending of each member to the sport. In the study, independent variables (gender, age, education level, income level, occupational status, civic status, the number of individuals in the family, when they do sports, how many sports they do, the type of sports they do) were applied to the special sports centers to test whether the members of the individual's annual spending (dependent variable) have a manidar impact on the sport. The manicure of the differences between the observed average of the groups relating to the variables out of the value P was subsequently examined by the Scheffe Test. As a result, members of the private sports centers, graduates of the "university or high school" to graduates of the "high and equal" school; members with "high" income levels contribute more to the sports economy annually than members with "low" income levels. Also, members who do " swimming" sports, "every day sports" or "4 to 5 days in a week sports" are more contributing to the sports economy. The average annual contribution to the sport economy is increasing as the number of "sports" that the members of the special sports centers do, and the average annual contribution to the sport economy is increasing. The average annual contribution to the sports economy by members of the private sports centers is 3057 TL. Nevertheless, the annual contribution of the members to the private sports centers to the sports economy does not vary according to gender, age groups, professions, civic conditions, and the time of sporting.