Özet:

Bibliothectic studies play an important role in determining the current status of scientific publications in their fields; in revealing their shortcomings and activities. In this study, the articles on Word of Mouth (WOM) listed in the Web of Science (WoS), one of the broadest web-based databases that scan academically the most prestigious magazines, were bibliometrically examined. The Web of Science database contains a total of 895 articles about Word of Mouth. The analysis was done using the SciMat and VOSviewer program. With the SciMat program, strategic diagrams and aggregation maps are created; with the VOSviewer program, network and intensity maps are created. While the United States, China, and South Korea are the most working countries, the contribution of Turkey to the area is quite low. The study has contributed to literature in order to study all Word Of Mouth articles in the Web of Science database and to see the development of the subject in the historical process and to keep the researchers to work with the subject in light.

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