Özet:

The neoclassical economy (the main stream) universalized the individual through the basic assumptions of rationality and selfishness. He also defined his purpose as a maximum of benefit. However, recent studies have shown that the rational identification of the individual is now insufficient in the explanation of the real person. In fact, at this point, behavioral economics justify people’s cognitive errors, while Islamic Economics, which is based on Islamic morality, suggests that individuals are distant from the rationality assumption due to their moral structures. From this point of view, behavioral economics and Islamic economics seem to agree that individuals are not rational. In this study, first, the rational individual phenomenon of the mainstream economy and the developed objections against this phenomenon were studied. The individual in the behavioral economy was then studied. Finally, the relationship between the religion and the individual and the individual in the Islamic economy was analyzed. The aim of the study is to show that the rationality assumption based on the individual definition of the mainstream economy cannot always be valid. The study was conducted on the basis of a literary scan analysis. Without the study, it has been analyzed that the moral structure that the Islamic economy suggests as a fundamental principle when defining man will remove individuals from the rational assumption. This result has found that because the behavioral economists have emphasized the moral feeling, which is a cognitive misconduct, the Islamic economy has seen it as a contribution to the behavioral economy.

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