Özet:

The perception of the patient and the relatives of the patient who are under psychological pressure due to the disease constitutes an important part of the hospital communication management process. Removing the health problem is one of the main factors of perception that will occur against the hospital. A patient with a solved health problem may have a positive perception of the hospital he is treated and his commitment can be strengthened. However, the solution of the health problem cannot be considered as a sufficient factor in the formation of patient satisfaction. In the perception against the hospital, the process of receipt of health care is also effective in removing the health problem. The solution of the health problem is only a part of health care. From entrance to the hospital, it is possible to find parts of this satisfaction in the consulting units, in the established communication with doctors and assistant health staff and in the physical design of the hospital. Therefore, in order to be positive the feeling that the patient and the relatives of the patient feed to the hospital, the treatment of the disease has a significant impact on the patient welcoming services. This study examines whether patient welcoming services in public hospitals affect the general perception of patients towards the hospital and what their levels of influence are. Therefore, in the study, a survey form was created that primarily measured patient welcoming services and general hospital perception, and the data was collected by consulting with 700 people from 12 provinces of Turkey in a simple random method, depending on this form. The results of the analysis found that patient welcoming services could be divided into five key factors: “cleaning and hygiene”, “doctoral”, “consulting and guidance”, “assistant health personnel” and “physical guidance”. In the regression analysis, it was concluded that the patient welcoming services expressed in accordance with these factors influenced the general perceptions of the hospital.      Keywords: hospital management, patient welcoming services, public hospitals.