Özet:

In the globalized world, as part of universal culture, sport, language, race, religion, as an important means of uniting different people, serves as a political and cultural means for the states and for the people (Devecioğlu, 2012). Sport is so important in human life, while for mankind it is necessary to understand the bridges between sport and sustainability. This study was conducted in order to study sustainable consumption behaviors in individuals who do and do not physical activity in the framework of some variables. The research was done with a relative scanning model, which is one of the general scanning patterns. The research group was identified by the appropriate (easy accessible) sampling method of unselective sampling methods, a total of 753 volunteers, including 377 men and 376 women, from a university's students who have and do not exercise physical activity in natural sports and different branches. The method is used as a data collection tool. In the first part of the survey, which consists of two sections, the personal information form was used in the second part, and the Sustainable Consumer Behavior Scale developed by Born and etc. (2015) was used. The findings have shown that individuals’ sensitivity points to the protection of age and nature have a positive impact on their behavior towards sustainable consumption. It is found that individuals who do not exercise physical activity are more positive than those who do not exercise physical activity and those who do not exercise physical activity in the living room.  The results of the study also show that individuals who do physical activity show more conscious sustainable consumption behavior than individuals who do not.

Özet:

Sport which is both a part of international culture in today’s globalizing world and a significant unifying tool of humans of different races, languages, and religions acts as a political bridge among states and as cultural bridge among people.   Due to this crucial role it has been playing in human beings' life, it is fundamental to find out the ties between sport and sustainability. This study aimed to analyse the sustainable consumer behaviours of sportsman and non-sportsman in the framework of certain variables. Relational screening model which is one of the general screening models was used in the study. 753 volunteer athletes engaged indoor and outdoor sports and non-sportsman players from a university participated into the study. Survey consisting of two parts, the first of which includes personal information and the second of which includes Sustainable Consumer Behaviour Scale was conducted to collect the data. The findings showed that age and the scores of individuals' sensitivity about nature affect their sustainable consumption behaviours positively. Especially certificated sportsman players and recreative sportsman players compared to non-sportsman players and outdoor sportsman players compared to indoor sportsman players and non-sportsman players were found to have more positive sustainable consumer behaviours.

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