Özet:

After Said’s concept of orientalism had been widely recognized within political literature, this term has developed its content productively to explain Eastern Societies’ relation with modernity. Rather than being used in terms of East-West dichotomy, the term has gained new meanings as self-orientalization of Eastern Societies. In this study, the first section analyzes boundaries of the term. The second section discusses world of meaning’s locational scope of self-orientalization through nation states. Differences between colonial coercive orientalism and voluntary orientalism are also analyzed. The third section deals with historical development of self-orientalization process. Instruments creating self-orientalist paradigm are analyzed such as primary contact locations, intellectual development, cultural essentialism, homogenous society and process of nation state. Laws, mass media, fashion and secondary contact locations are analyzed as instruments of establishment of self-orientalization.

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