The purpose of this study is to examine the effect of ethnocentrism and corporate image on consumers’ intentions to repurchase foreign branded mobile phones. In order to explain this relationship, students and academic staff from the University of Istanbul and Istanbul Yeni Yüzyıl University were selected as the target audience. In order to measure the impact of those factors which affect foreign mobile phone brands repurchase intention data was collected through face to face interaction and via the internet. As a result of the research a significant relationship between repurchase intention, corporate image and consumer ethnocentrism has been identified.
Alan : Eğitim Bilimleri; Filoloji; Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Ulusal
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