Abstract:

The aim of the study is to analyze the relationship betw een sport participation motives and consumer satisfaction perception of private sports centers members. In this study, relational screening model w hich belongs to general screening model w as used in this study. Population of the study consisted of private sport center members located in tw o cities. Participants selected by random sampling method among the members of the population and it comprised of 284 people participated into the study as volunteers. Survey including three parts w hich are namely Individual Information form, Sport Motivation Scale23,14 and Consumer Satisfaction Scale for Sports Centers13 w ere used for gathering data. Trained assistants have contributed to collect the data. In the test of normality, scores of kurtosis and skew ness w ere considered. As the data show ed normal distribution, comparison and relationship tests w hich are parametric methods w ere used in the study. Regarding the gender variable, no meaningful difference among the sub dimensions of scales w as found. As for the variable of frequency of doing sport, participation motivation of very frequent sport doers is higher than other categories. When participation motivation and consumer satisfaction perception are considered, meaningful low level correlations w ere found. The findings reveal that participation motivation and consumer satisfaction perception of individuals affect each other meaningfully, positively and in the same direction. As the participation motivation of sports goes up, consumer satisfaction increases and as consumer satisfaction rises, participation motivation of sports increases. Nevertheless, this interaction doesn’t possess strong features

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