Abstract:

The consumption behaviors which covary with globalization create negative effects for the environment. The increasing environmental consciousness of the consumers have caused their environmental concerns to raise in time. Thus, the consumers have been trying to change their purchasing behaviors and they show a tendency to purchase eco-friendly products more. Within this scope, the relations between the consumers’ acquaintance with eco-friendly products and their behaviors of purchasing eco-friendly products according to their demographics have been examined. The data that were used in the study have been obtained from face to face interviews with 143 families in Keşan district of Edirne. In the research, it has been determined that 59;4% of the consumers are acquainted with eco-friendly products and 35,7% of them purchase eco-friendly products. In the Chi-square analysis, a significant relation has been determined between age, education, occupation, marital status and acquaintance with green products. Additionally, a significant relation has been found between age, education, income and purchasing of green products, as well. 

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