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The cosmetics sector is a sector with a wide product range, which is the world market. It is a marketing opportunity where marketers are aware of the sensitivity to the consumption of cosmetics products, especially by women consumers. Women's interest in cosmetics products also increases the sales of these products in online shopping. The purpose of this study is to determine the attitudes of women consumers in the purchase of cosmetics products in online shopping. In order to realize this aim, semi-structured interview technique was applied to female consumers who purchased online cosmetics products to try to determine attitudes. The issues that determine the preferences of women consumers for their cosmetic needs through online shopping have been examined. Only women consumers who shop online are identified as the scope. In the study, 60 women who bought cosmetics products online were asked face-to-face with semi-structured interview method and tried to get feedback on preferred reasons. There is confusion as a limitation that people may not want to reveal their real feelings and preference reasons. But it seems that the answers are quite satisfactory. In the future, this study will be useful to those who will work on business success, marketing and consumer preferences.
the cosmetics sector is a sector with a wide range of products which is the world market is a good opportunity to marketing where marketers are concerned of the sensitivity to the consumption of cosmetics products especially by women consumers women039s interest in cosmetics products also concerns the sales of these products in online shopping the purpose of this study is to determine the attitudes of women consumers in the purchase of cosmetics products in online shopping order to realize this purpose semistructured interview technique was applied to female consumers who interested in online cosmetics products to try to determine problems that determine the preferences of women consumers for their cosmetic needs thrugh online shopping have been examined only women consumers who shop online are identified as the scope of the scope ın the study 60 women who had cosmetics products online were asked facetoface with semistructured interview method and tried to get feedback on preferred reasons there is messy gains that people may not want to reveal their real feelings and preference reasons but it seems that the answers are quite interested in difficulties. ın the future this study will be useful to those who will work on business success marketing and consumer preferences
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