Abstract:

Consumer ethnocentrism is an important factor that has an impact on purchasing decisions. Consumers, who have high tendency about purchasing products of their own country, also have high ethnocentrism tendency. Why some consumers tend to have higher ethnocentrism was the subject of many academic researches. On the other hand there are several factors in relation to ethnocentrism. Religiosity level influence ethnocentrism. Religiosity is defined by Allport as two dimensional; intrinsic religiosity and extrinsic religiosity. The sample size of the research is 257 people. All participants are greater than 18 years old and live in Istanbul. According to the statistical analysis, consumer ethnocentrism is positively affected from intrinsic and extrinsic religiosity. In addition, the effects of various socio-demographic factors on both consumer ethnocentrism and religiosity were determined

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