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  Citation Number 3
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Ürün Portföy Planlamasında Veri Madenciliğinden Yararlanılması Üzerine Bir Çalışma
2014
Journal:  
LAÜ Sosyal Bilimler Dergisi
Author:  
Abstract:

In this study, it was intended to provide a strategic contribution to the process of the identification and formation of businesses’ product portfolio by using data mining techniques. An application was made on the data of institutions which exchange funds, using Association Rules, as a data mining technique. It was aimed to investigate whether there is an association rules between different funding instruments while competing firms exchange funds and determined the presence of 52 rules with Tertius algorithm. Benefits of using these rules were presented as a proposal to firms in their products portfolio planning

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LAÜ Sosyal Bilimler Dergisi

Field :   Sosyal, Beşeri ve İdari Bilimler

Journal Type :   Uluslararası

Metrics
Article : 164
Cite : 622
Details
LAÜ Sosyal Bilimler Dergisi