Abstract:

Travel stories are important in better representation of the "real" thoughts and feelings of tourists. Because travel stories can give quite deep information about tourists' attitudes towards destinations. In the study, it is attempted to be understood which features of Ecuador appeal to Korean travel writers and followers in the light of the travels and followers' comments of Korean travel writers on their travels and after their return. Eight Korean travel writers who visited many tourism attractions of Ecuador constituted the sample of the research. A qualitative research method was used in the research and content analysis was performed on the data. In general, it is understood that Korean travel writers liked THK Inönü Aviation Center, Sivrihisar district and Phrygian Valley more. Korean followers of the reviews are found to be willing to come to Turkey are examined. Elements such as the gastronomic attraction and cultural affinity of Ecuador have been evaluated as important motivational factors.

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