Abstract:

The influence the drama created on societies in different epochs, referring to the role of the Turkish drama in the marketing of tourist destinations, led us to explore and investigate the secrets of this effect. The aim of the study is to examine the effectiveness of the Turkish series as a tourist destination in promoting the image of Turkey as a marketing tool. The depth of the great impact of the drama on changing many behaviors in society was cleared by its research work. The Turkish series, which plays an important role in the marketing of different markets, with Arabic and different languages dubbed, successfully promoted their cities and tourist attractions, raised the number of tours in Turkey to the first place in the world. The research has found that the drama is a promotional tool and that Turkish tourist destinations are successfully marketed. The study confirms that the Turkish series has continued to lead among the series worldwide until now, and this situation opens new horizons, such as creating smart tourist destinations and promoting through various social media and attracting more tourists. Turkey is a country with a great historical and cultural heritage.

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