Abstract:

Surviving in a changing and hostile environment has become the primary concern of all managers. However, the development of innovative behavior largely depends on the internal and external environment of the company. More specifically, creativity of the employees, behavior of the manager and the organizational climate in general directly influence the innovation capacity of the company. The aim of this research is to study the role of leadership, individual creativity and organizational creativity in explaining innovation capacity. Our survey was conducted on 52 Tunisian companies operating in three priority industrial sectors of the Tunisian economy, namely: Food, Mechanical and metallurgical and Electrical & Electronics. We used the PLS approach to test hypotheses of our research model which allowed us to conclude that innovation is largely conditioned by a creative organizational climate, which in turn mainly depends on leadership and employees’ individual creativity. Key Words: Leadership, Individual Creativity, Creative Climate, Innovation Capability.

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