Abstract:

The aim of this study is to reveal the factors that influence the city brand perceptions of the people living in Eskişehir with a recommended research model. In the proposed model, social life, culture, confidence, environment, business opportunities, internationalization, traffic, educational opportunities, dimensions were addressed. Relationships between the dimensions included in the model were studied with the first level, the relationship between the upper dimension defined as the city brand perception and the factors affecting the quality of life of the city with the second level verifying factor analysis.  The study assessed the existence of the upper dimension defined as the city brand perception and the presumed factors affecting the city’s quality of life by the second-level verifying factor analysis that may also be the lower dimensions of the upper dimension. The standardized ratio between traffic, educational facilities, social life and quality of the environment and city brand perception was estimated at 0.77; 0.76; 0.75 and 0.61 respectively.

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