Abstract:

Abstract As of the 1990s, when important breakthroughs were experienced in tourism, tourism activities with the concept of sea-sand-sun are in competition with different tourism trends today. Gastronomy tourism, on the other hand, is an alternative tourism type where new developments are experienced every day. Gastronomy tourism is a special interest tourism where tourists have the opportunity to get to know the local cuisine cultures closely. In this study, the relationship between gastronomic tourism and marketing concepts is emphasized. Gastronomy tourism is an important factor that increases the attractiveness of destinations. Successful marketing strategies have a great contribution to revealing the gastronomic tourism potential of destinations. The current situation was analyzed by examining the marketing activities carried out in the destination marketing. Marketing activities carried out within the scope of gastronomic tourism in Europe have been researched. In this context, the marketing activities in Turkey were also examined and its differences with Europe were emphasized. Within the scope of the study, it is aimed to determine the deficiencies in the marketing activities related to gastronomy tourism in our country and to enable them to be developed. In the study in which the qualitative method was preferred, the descriptive analysis technique was also used. It is thought that this review article will guide future studies.

Keywords: