Abstract:

The main purpose of the study is to address the relationship between the employee’s voice, complex continuity, employer’s brand and differential perception variables in an example of the employees of an organization operating in the logistics sector in Ankara. Method - The research model was created on the consistent mediation effects in the relationship between the working voice of the complex continuity and differentiation perception variables and the employer's brand perception. The study was conducted in April-May 2021 with the participation of 336 employees of an organization operating in the logistics sector, which is easily achieved by sample technique. Parallel to the data obtained by the survey method, hypotheses were tested with correlation and regression analysis using SPSS26 and SPSS PROCESS macro 2.16.3 programs. Results - According to the analysis results, from Hayes' Model 6 (2018) there have been consistent mediation effects on the impact of the complex continuity and differentiation perception, the voice of the employee on the employer's brand. Debate - Effective management of the topics of employee voice, complex continuity, employer brand and differentiation perceptions is beneficial to organizations in terms of focusing on their own abilities. In this context, organizations should keep in mind that good ideas can come from every employee, regardless of the hierarchical level. Given the almost impossible elimination of situations such as complex continuity, employees and organizations must harmonize with each other in the unlimited virtues such as confidence, justice, goodwill, honesty, and emotional partnership. A organization, whether or not employ, should be in an effort to benefit everyone, from individual to society, by approaching the differences through emotional partnership. In summary, it is certain that all the "good" things done on behalf of employees and for them will strengthen the employer's brand perception.

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