Abstract:

Communication plays an essential role in the tourism sector. Through this communication, tourism can communicate marketing, accessibility, destinations, natural and human resources to tourists and form institutions in a tourism village, such as the Nyambu Ecotourism Village in Tabanan-Bali. Nyambu Village applies the Ecotourism Village concept through a long process until now; it has become a tourism product that is quite competitive in Bali. This study aims to determine the tourism communication in the Nyambu Ecotourism Village and the marketing strategy using a push and pull Strategy. In this study, data collection techniques were carried out through interviews, library research, field studies, and document studies. This study indicates that the tourism communication and marketing communication strategy at Nyambu Ecotourism Village is good. This can be seen from the development of Nyambu village as an ecologically based tourist destination that has succeeded in attracting local and foreign tourists.

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