Abstract:

Internet-based communication technologies and social media platforms affect individual behavior and social relationships in many ways. Social media is the most effective communication platform in the digital culture that emerged in the 21st century because it allows you to create an alternative virtual social environment to the real social environment. Users use these platforms not only to socialize, be in contact with other people or receive news, but they also use them to "present their own identity". Users can have a digital identity they rebuild in their social media environments according to their own desires, likes and ideals. This psycho-social impact of social media should be analyzed in a versatile manner. Research shows that "the desire to get more followers and more followers" can progress to a compulsive phase of mind in some social media phenomena. In your dramatic analysis research, the relationship between the self-presentations of Instagram phenomena in social media and the observer-following effect is studied; in the self-presentation, it is interpreted by the transformation, psychoanalytic and social psychology terms that are in the form of the transition from self to ideal self. With a number of followers more than 10,000 (thousand) and called "social media phenomenon", the number of followers of 6 (six) different Instagram users identified by random methods was low with the "pre-fenomenal period" and the "fenomenal period" with the number of followers exceeding 10,000, the 5th share of the "fenomenal period" was studied by Goffman's dramatic analysis method. According to these research findings, users called the phenomenon, depending on the strength and speed of the observer-following effect, enter faster the preference-oriented self-presentation stage, move away faster from the self-consciousness, and leave their daily self-presentation behavior faster. This phenomenon means that phenomena reform themselves according to their digital reactions, such as watching, liking, disinteresting, encouraging, supporting, sharing, recording, criticizing and commenting, reform their self-presentations according to their followers' desires. It can be expected that users experience a kind of digital alienation and conflict between self-self and ideal self. Social media has gone beyond being a means of communication, has become an environment of social interaction.

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