Abstract:

Purpose - The aim of this study is to investigate the impact of internal marketing activities in public universities on employee job satisfaction. Method - In this study, the survey form is organized as a data collection tool. The survey form contains two scales: internal marketing and business satisfaction. The universe of this research consists of 1024 academic staff working at the Muğla Sıtkı Koçman University's central campus. The data used in the research was collected from staff using the survey technique, the data collected was transferred to the computer environment and the data was analyzed with the SPSS 22.0 package program. Results - Analysis found that internal marketing had a positive and meaningful impact on business satisfaction. Internal marketing, which is part of modern marketing, can be expressed as being attributed to them at least as much attention as external customers by seeing the organization’s businessmakers as internal customers. Today it is still stated that many do not know about this concept and do not know how it should be implemented. As a result, research on the concept of internal marketing can be said to be small and insufficient. Today, in the changing and developing competitive environment, can be concerned with turning to different practices without marketing. One of these different practices is internal marketing. In a environment in which market conditions are constantly changing, have to be much stronger than existing conditions to compete and survive. One of the ways to this will undoubtedly be to benefit from the practice of internal marketing (the view of employees as internal customers, and the satisfaction of their desires, needs and demands).

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