Abstract:

Wearable technological devices have become more preferred since technological advances having a significant impact on almost all aspects of people's daily lives. Wearable technologies, also known as wearable products, can be defined as a category of electronic devices that can be worn as an accessory, embedded in clothing, worn on the user's body and even tattooed on the skin. After the invention of smartphones, wearable technologies are the next big innovation in the world of technology. At the same time, the growth of mobile networks, high-speed data transfer and microprocessors have enabled the development of this technology. While people make their lives significantly easier with wearable technologies, companies have recognized the importance of wearable devices' huge market and their business values. Therefore, in this study wearable technologies, which have a very important place in people's lives, were discussed and it was aimed to examine the effect of attitude towards wearable technologies on purchase intention in the context of technology acceptance model. Within the scope of the research, 353 data were obtained by online survey technique. Confirmatory Factor Analysis was applied to the data first with the AMOS program, and then Path Analysis was performed. According to the analysis results; It was concluded that perceived usefulness and perceived monetary value have a positive and significant effect on attitude towards wearable technologies and purchase intention.

Keywords: