Abstract:

While developments in information and communication technologies digitalize the tourism sector, they also direct consumers in search of travel to electronic environments. Social media platforms, online search engines and destination websites are among the primary sources of information in the holiday purchasing decision process. In this context, it is thought that the official websites of the countries are also important in terms of touristic demand to the country. In this study, the official websites of France and Turkey were evaluated with content analysis and compared based on the literature. As a result of the study, when both websites are compared, it has been determined that they are rich in terms of information and visuality, while they are weak in terms of communication and transaction size.

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