Abstract:

While generations, which have been an important field of research in recent years, are addressed in terms of various disciplines such as human resources, education and consumer behavior, it is a fairly new and not sufficiently studied topic for tourism literature. Despite this, it is possible to reach meaningful sections in the tourism market by starting from the different and diverse characteristics of the generations. For each generation has its own values, priorities and purposes. This study was conducted on how generations differentiate international tourist roles as a division recommendation in tourism. According to the findings obtained from data collected from a total of 671 participants, the Study’s Baby Explosion Generation, X Generation, Y Generation and Z Generation tourists are taking different roles in terms of culture-oriented size, destination-oriented size, travel services size and social contact size and are in various expectations and tourism preferences. Based on these findings, the tourism market can be divided by these differences that arise according to generations as a division criterion.