Abstract:

One of the reflections of the rapid rise of the liberalization trend in the rapidly growing and globalized world economy is the importance of competitive policies in the country’s deposit banking service sector. Deposit banks operating in the banking sector aim to reflect technological developments in their services as quickly as the competition rules require. Thus, providing banking services quickly, easily accessible and at the cheapest cost in accordance with the needs of its customers creates a serious competitive advantage for them. This is why banks pay great attention to the internet banking services they are trying to provide their use as an alternative distribution channel quite widely today. This study aims to identify the relationship between the levels of banking, loyalty and preference of their customers who benefit from the internet services. A survey was prepared to determine which factors affect the levels of benefit from e-banking services for customers. In order to ensure the reliability of the research during the survey, customers are asked to answer all questions in full and correct way. The analysis was done with the SPSS 22.0 package program.

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