Abstract:

The use of social media in enterprises has increased rapidly in recent years. The social media used by the employees in the enterprises are handled in two ways as business and social purposes. In the use of social media for business purposes, employees contribute to the corporate reputation as organizational ambassadors as well as providing basic business-related information and content exchange with colleagues and business stakeholders. In social media for social purposes, informal, personal, social and emotional interactions of employees are essential. One of the issues that the social media used by the employees in the enterprises may be related to is the innovative performance that expresses the employee's innovative behaviors beyond the job descriptions. This research was conducted to investigate the existence of the relationship between the use of social media for business and social purposes and innovative performance. Fort this purpose, a research was conducted on 127 employees working in the banking sector in Ankara. Survey method was used in the research. The results of the study indicated that there was no significant relationship between social use and innovative performance; The relationship between business social media use and innovative performance was found to be significant.

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