Abstract:

The states aim to communicate with the diasporas who migrate to different countries and make cultural, religious and economic exchanges to help the diasporas protect their own self and to show that the diasporas do not stay far from their homeland. These sharings also strengthen the relations with the diasporas and the countries where they live and contribute positively to the international image of the states. The Turkish Government also creates a public diplomacy in the presence for its citizens living abroad. Especially with developments in new communication technologies, it is seen that public diplomacy activities are carried out through digital channels. In this study, the posts of the Presidency of Turks Abroad and Related Communities (YTB) between 28 August 2019 - 28 September 2019 are considered as samples and the study aims to examine the Turkish government's process of digital public diplomacy with its diasporas. Examination of this process, it is important to provide tips on detection of Turkey has made digital diplomacy activities on behalf of its diasporas and have guidance on steps to be taken in terms of the subsequent process of digital diplomacy. Unlike the public diplomacy studies that have been handled until today, the study analyzed by content analysis method deals with YTB on the basis of diaspora diplomacy through a digital medium. In the findings obtained as a result of the study, it is determined that YTB is trying to establish a strong connection with the diaspora in the content it offers through Twitter to keep the Turkish language, culture and Islamic traditions alive.

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