Abstract:

A population can be divided based on its conduct, including how it reacts to, uses, or is aware of a product. Behavioral segmentation is a method of classifying clients according to how they act when making purchases. It aids in the understanding of how various prospects and customers will use their goods, how engaged they will be, and how long they might be customers by product and marketing teams. There is a tone of prospective customers thanks to various behavioral segmentation patterns in India and other countries. Businesses can identify customers with similar buying patterns and behaviors by using behavioral segmentation. It aids businesses in comprehending customer preferences. Customers who are most in line with a company's brand can develop a strong loyalty to it. Consumers often look for a specific set of benefits when purchasing a product. They look for products that, in terms of availability, variety, or cost, satisfy their needs. Some consumers, however, are adamant about getting a solution that will meet their needs and offer them every perk imaginable. Finding out how behavioral segmentation influences customer happiness is the study's main objective

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