Abstract:

Culture with very different reflections is the second nature wearing to man. The human being adopts cultural elements while socializing and provides adaptation to life. In this study, a study of popular culture was conducted via the radio, which is located between both the creation and spreading tools. A radio channel that makes religious broadcasts/programs has been attempted to reveal the relationship between the Bayram FM servers and their listeners. In the review, the answer to the question is "whether the servants have a hegemonic power based on consent on the radio listeners, if they have, what role the religion plays in the formation of consent." Instead of the concept of "popular culture" which more consideres the substance and makes it possible for the factor to resist or consciously choose, the definition of "cultural industry" which makes cultural items transformed into a single object for profit purposes and sends the masses to a passive position against the products in question was preferred and Gramsci's "hegemony" conceptualization was used in the critical school context. The existence of hegemony has been questioned through the advertisements published on Bayram FM and the statements in the server-auditor dialogues. This study, which is a micro field research, methodologically adopts ideographical approach and is based on an anti-positive epistemological basis. The method of research is content analysis. Six different ads and twenty-five server-auditor dialogues on Bayram FM have been studied. As a result of the data obtained, it has been concluded that Bayram FM has a hegemonic power over the audience and that the sovereignty occurred in the framework of the consent. Furthermore, it has been found that Bayram FM is one of the producers of the cultural industry and has converted religious and cultural elements into material for profit purposes.