Abstract:

In modern times, the work life and the free time remaining from obligations, from the traditional mass communication means to the cinema, the new communication technologies are under threat. In the phase of transition to digital audience in the cinema, it is important to reveal the profile of the film viewers. From the free-time evaluation activities under the threat of new communication technologies, the study reached a total of 6013 cinema viewers from 26 provinces with the character of representation of the whole of Turkey related to the travel habits, the survey form addressed the demographic information of the audience, the use of the media, the participation in cultural-art events and the film watching habits. The obtained data is analyzed and interpreted in an illustrative way with the help of basic statistical techniques. According to the findings, the most active sports/artistic/cultural activities in the free time of the film viewers are going to the cinema (95%), participating in sports activities and going to concerts. The worst thing to do is to go to the opera and the ballet. The most favourite films, action, comedy, and science fiction are the genre with the least musical and political content. Most of them go to the cinema with their friends (83%), their wife (43.2%) and alone (24%) and at least with their children (3.9%) and their fathers (3.7%). The reasons why you prefer to watch movies in the cinema are quality, pleasure and respect for work. 88.7 percent of the movie viewers are DVDs instead of movies. or watching a movie on the internet. Men, according to women; those who live in cities; those who live in villages; single and boyfriends, according to married; those who have a high income level, and those who have a low income, go to the cinema more often than those who live in villages.