Abstract:

Marine business, as an indispensable component of marine tourism, has been rapidly developed in the world. Beside its economic returns, it provides competitive advantage to countries by fostering product variety. Although it is a multifaceted field, the academic studies are limited to marinas and it's necessary to investigate marinas especially in marketing and promotions field. This becomes more important since all spread on effort to transmit information about its products and services to its customers in order to survive and to hold competitive advantage in today's level market conditions.                 Having a website is not the main issue for the anymore while the way of transmitting information and quality of information becomes more prominent. On the other hand, a standard evaluation criterion about web site contents has not been found in the literature and there is a limited number of studies found in this field. Therefore the main purpose of this paper is to fulfill the lack of information and to evaluate marina websites in Turkey. In the scope of this study, marine websites are evaluated by content analysis method and suggestions are provided with the results obtained.