OBJECTIVE: This study investigated the impacts of stratejic orientations on exportperformance. Research model posits that market, e-marketing, entrepreneurialand technology orientations have a possitive impact on export performance. Thefindings demonstrate that market and e-marketing orientations have partiallyeffects on export performance. The paper provides a better understanding onhow to improve export performance.METHODS: RESULTS: CONCLUSION
Field : Eğitim Bilimleri; Mühendislik; Sağlık Bilimleri; Sosyal, Beşeri ve İdari Bilimler
Journal Type : Uluslararası
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