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1990 ve 2000 Seneleri Arasında Tv Reklamlarında Erkek Kimliğinin Sunumu

2018

Journal:

KARADENİZ - BLACK SEA – ЧЕРНОЕ МОРЕ

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DOI:

Abstract:

Reklamcılık alanında toplumsal cinsiyet sunumu ele alınırken erkek kimliğinin nasıl temsil edildiğinin incelendiği bu çalışmada 1990 ve 2000 yılları arasındaki televizyon reklamlarının metinsel ve kurgusal bakış açısı tartışılmıştır. Bu bağlamda genel tarama modelinin uygulandığı literatür kısmında televizyon reklamcılığı, medya ve kimlik olguları kavramsal çerçevede araştırılmıştır. Analiz kısmında ise iki televizyon reklamı incelenerek erkek kimliğinin nasıl inşa edildiğinin değerlendirilmesi amaçlanmıştır.

Keywords:

Presentati̇on Of Men's Identity İn Televi̇si̇on Adverti̇sements At Between 1990 - 2000 Years

2018

Journal:

KARADENİZ - BLACK SEA – ЧЕРНОЕ МОРЕ

Author:

DOI:

10.17498/kdeniz.446351

Abstract:

At this study to investigate of how being represented by male identity while handle gender presentation at advertising field which to have discussed textual and fictive viewpoint of television advertisements between years 1990 and 2000. İn this regard at literature part is implemented of general screening model which is surveyed within notional frame to television advertising, media and identity facts. As examine two television advertisement in analysis section that is intended be how is established of male identity.

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KARADENİZ - BLACK SEA – ЧЕРНОЕ МОРЕ

Field : Filoloji; Güzel Sanatlar; Sosyal, Beşeri ve İdari Bilimler

Journal Type : Uluslararası

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Article : 1.006

Cite : 1.936

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1990 ve 2000 Seneleri Arasında Tv Reklamlarında Erkek Kimliğinin Sunumu

2018

Journal:

KARADENİZ - BLACK SEA – ЧЕРНОЕ МОРЕ

Author:

DOI:

10.17498/kdeniz.446351

Abstract:

Keywords:

Presentati̇on Of Men's Identity İn Televi̇si̇on Adverti̇sements At Between 1990 - 2000 Years

2018

Journal:

KARADENİZ - BLACK SEA – ЧЕРНОЕ МОРЕ

Author:

DOI:

10.17498/kdeniz.446351

Abstract:

Keywords:

Citation Owners

Attention!
To view citations of publications, you must access Sobiad from a Member University Network. You can contact the Library and Documentation Department for our institution to become a member of Sobiad.

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If you are affiliated with a Sobiad Subscriber organization, you can use Login Panel for external access. You can easily sign up and log in with your corporate e-mail address.

Similar Articles

KARADENİZ - BLACK SEA – ЧЕРНОЕ МОРЕ

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User Guide

Menu

Mendeley

Endnote

1990 ve 2000 Seneleri Arasında Tv Reklamlarında Erkek Kimliğinin Sunumu

2018

Journal:

KARADENİZ - BLACK SEA – ЧЕРНОЕ МОРЕ

Author:

DOI:

10.17498/kdeniz.446351

Abstract:

Keywords:

Presentati̇on Of Men's Identity İn Televi̇si̇on Adverti̇sements At Between 1990 - 2000 Years

2018

Journal:

KARADENİZ - BLACK SEA – ЧЕРНОЕ МОРЕ

Author:

DOI:

10.17498/kdeniz.446351

Abstract:

Keywords:

Citation Owners

Attention! To view citations of publications, you must access Sobiad from a Member University Network. You can contact the Library and Documentation Department for our institution to become a member of Sobiad.

Off-Campus AccessIf you are affiliated with a Sobiad Subscriber organization, you can use Login Panel for external access. You can easily sign up and log in with your corporate e-mail address.

Similar Articles

KARADENİZ - BLACK SEA – ЧЕРНОЕ МОРЕ

Metrics

Attention!
To view citations of publications, you must access Sobiad from a Member University Network. You can contact the Library and Documentation Department for our institution to become a member of Sobiad.

Off-Campus Access
If you are affiliated with a Sobiad Subscriber organization, you can use Login Panel for external access. You can easily sign up and log in with your corporate e-mail address.