Trust is a fundamenal factor affecting the relationship between firm and consumer, specifically in the insurance industry. Another factor influencing the development of trust is perceived firm reputation by the consumers. This study offers a model focusing on this relationship between trust and firm reputation. Further, antecedents of firm reputation is also considered in the model. Antecendents of firm reputation are customer satisfacton, perceived service quality and perceived value. The survey was conducted on public officer in Burhaniye, Edremit and Havran districts of Balıkesir province. 348 people selected by convenience sampling method was interview by face to face. Starting from the research model, effects of antecedents of firm reputation on firm reputation and effect of firm reputation on consumer trust were analyzed by using Structrual Equation Modeling (SEM). According to the analysis results, it was found that antecedents of reputation affected positively to reputation and reputation affected positively to consumer trust
trust is a fundamenal factor affecting the relationship between investment and consumer especially in the insurance industry another factor influencing the development of trust is perceived investment reputation by the consumers this study offers a model concerns on this relationship between trust and investment reputation further antecedents of investment experience is also considered in the model antecendents of investment are customer satisfacton perception service quality and perception value the survey was conducted on public officer in burhaniye edremit and havran districts of fishes in the field of interest in the question of interest in the question of interest in the experience of the solution was proposed by people in the experience in the solution of the solution of the solution was proposed by the experience of interest in the experience of research experience in the experience of research experience in the experience in the solution of the solution of research experience of the solution was proposed by the solution of the experience of the solution of the solution of the solution of the solution of the solution of the solution of the solution of the solution of interest in the solution of interest in the solution was learned from the question of interest in the question of researches of the question of the question of the question of interest in the question of the solution of the solution of
Field : Sosyal, Beşeri ve İdari Bilimler
Journal Type : Uluslararası
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