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Bu çalışmanın amacı, KOBİ’lerin dış pazarlara açılmasında interneti kullanmaları durumunda elde edecekleri avantajların yanı sıra karşılaştıkları sorunları kavramsal olarak değerlendirmek ve buna bağlı olarak da öneriler getirmektir. Sonuç olarak, internet sayesinde KOBİ’ler iletişim, tutundurma ve satış geliştirme, pazar araştırma, ihracat engellerinin azalması, psikolojik mesafenin azalması, pazara yanıt verebilme esnekliği, çevresel değişim, müşteriye erişim, girişim yönlülük, düşük maliyet, rekabet gibi avantajlara sahip olabilmektedirler. Bununla beraber, internet yoluyla uluslararası pazarlarda KOBİ’ler güvenlik, gizlilik, yasal sorunlar, yetişmiş insan gücü eksikliği, teknik altyapı eksikliği gibi sorunlarla da karşı karşıya kalabilmektedirler.
The aim of this study is to conceptually evaluate problems they face and the advantages that SMEs will obtain the opportunities when they use the internet while entering foreign markets. In addition, it aims to bring a forward proposal to those problems. In conclusion, thanks to SMEs may have some advantages such as communication, promotion, sales development, searching for markets, reduction of export barriers, reduction of psychological distance, flexibility of response to market, environmental change, accessing the customer, entrepreneurial orientation, low cost, rivalry. Moreover, via internet in international markets SMEs may face problems such as security, privacy, legal issues, lack of qualified labour force and technical infrastructure.
The aim of this study is to conceptually evaluate problems they face and the advantages that SMEs will obtain the opportunities when they use internet while entering foreign markets. In addition, it aims to bring a forward proposal to those problems. In conclusion, thanks to SMEs may have some advantages such as communication, promotion, sales development, searching for markets, reduction of export barriers, reduction of psychological distance, flexibility of response to market, environmental change, accessing the customer, entrepreneurial orientation, low cost, rivalry. Moreover, via internet in international markets SMEs may confront with problems as security, privacy, legal issues, lack of qualified labour force and technical infrastructure.
Field : Sosyal, Beşeri ve İdari Bilimler
Journal Type : Uluslararası
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