Abstract:

In recent years, millions of internet users use social thematic web sites and their numbers increase rapidly day by day. It is very important how to use effectively these social surroundings that have some facilities to supply huge opportunities in terms of marketing. In this study, the importance of the social networking sites as an advertising media are presented and attitudes of these sites' members about advertisements in these environments are investigated. A research are made under this study. In this context to make an interview with 564 people who are members of social networking sites as to use face to face interview method. Results of the research are analyzed with in the frame of the attitudes to advertisements in social networking which can be a new sphere of influence.

Keywords: