Abstract:

Sustainable consumption is an issue which has recently been taken great emphasis and studied frequently from various aspects both in literature and practice. Stimulating the awareness of society on sustainability of consumption is involved in goals and plans of many public institutions, governments and non-governmental organizations. Considering the idea that scales on measurement of individuals’ levels of sustainable consumption behavior in literature are not enough both in number and content, it was endeavored to develop a scale to measure this behavior. An item pool was developed using items acquired from literature reviews, expert opinions and interviews with academics, and studies on reliability and validity of scale were carried out using various techniques. After various stages of scale development process, sustainable consumption behavior scale consisting from 4 dimensions and 17 items was developed. Sustainable consumption dimensions included in scale are defined as environment, unneeded consumption, savings, and reusability. Among these dimensions; environment, savings and reusability has positive correlations between each other and unneeded consumption has inverse correlations with other dimensions

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