Abstract:

In this qualitative study, musical elements in  mass media and internet mostly intended   to children and adolescents, were examined in the context of the dimensions of the social development of them in a general approach,  through scientific literature and  written, audio, visual and audio-visual documents regarding mass media and internet. Purpose of this study is to search for the different effects of various usage ways and dimensions of musical  elements, in mass media and internet, on children and adolescents, in the context of social development.  The findings are in general;  musical elements in  mass media and internet is absorbed, decoded and/or consumed socially by many kinds of indirect/direct ways. The social elements  (identity,  gender roles, membership, etc.) and   physical expressions (ornamentation, dressing, hair style, etc.) have  been taught to these age groups, also through the agency of  various usage ways of music in  mass media and internet that have  mutual relationship with advertisement, entertainment and music business. By musical elements in  mass media and internet, children not only learn, how to communicate to peers and/or other age groups, but also  gain different types of social habits. Adolescents have also  used   mass media and internet   for socializing through musical elements  and   most of (popular) music genres indicate also important ethnic, religious, racial, economical, political codes, physical expression styles,  which are mostly included directly /indirectly in music videos, music programs and advertisements may be effective elements  on the social development of these age  groups.  

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